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Privacy Policy

Last updated: August 12th, 2026

Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online and offline information practices and the choices you can make about the way your information is collected and used (collectively, the "Policy"). Throughout this Policy, "we," "us," and "our" refers to Pale Blue Dawn, Inc. ("Pale Blue Dawn") and its parents, subsidiaries, and its affiliated entities, and "Website" or "Site" refers to our website, including mobile versions of those sites.

This Privacy Statement sets out how we will collect, use, disclose, and protect your Personal Information where we act as the controller.

Please refer to the relevant customer's Privacy Statement for how they collect, use, disclose, and protect your Personal Information where we act as the processor.

This Privacy Statement is governed by the laws of the State of Delaware, United States. For more information about privacy rights and data protection in the U.S., visit the Federal Trade Commission’s privacy website at www.ftc.gov/privacy.

Certain regions confer special rights relating to Personal Information to their residents. If you are located within the European Union ("EU") and/or European Economic Area ("EEA"), please visit our GDPR page.

Your Consent

Please review this Policy periodically. You should read this entire Policy before submitting information, including personal information, to us in any form or using our Site. Whenever you submit personal information to us, you consent to the collection, use, disclosure, sharing, sale, transfer, and storage of that information in accordance with this Policy.

All personal information may be used for the purposes stated in this Policy. We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form. We may also make full use of all user-generated content you submit to us, in accordance with our Terms of Service.

Any customer communications from us such as email and SMS, we send on behalf of clients who agree to have consensually obtained the data and that the customer has given permission to contact them via this method.

Definitions

This Privacy Statement uses the same definitions (and rules of interpretation) as those used in the Pale Blue Dawn Terms of Service, found on our terms page.

Changes to this Statement

We may change this Privacy Statement from time to time in the future by uploading a revised version. The change will apply from the date that we upload the revised version.

Information We Collect

We collect information including personal identifiers, financial and commercial information, and Internet and device information, including, without limitation, your name, job title, billing and mailing address, email address, phone number, and credit/debit card information.

We may collect information about your browsing history, search history, purchase behavior, IP address, device type, location information, and other information regarding your interaction with a particular website, application, or advertisement, including the Website, when and after you use the Website.

We collect this information from:

  • You, when you choose to voluntarily provide it, including when you provide that Personal Information to us, through registration and use of Pale Blue Dawn, through any contact with us (e.g., telephone call or email, web chat), or when you buy our products and services.
  • Third-party sources, where you have authorized this, or where the information is publicly available, including but not limited to service providers, entities providing data analysis and analytics, social media and social networking websites, and other entities.
  • Your use of our service, including IP addresses, location information, browser information, and any other action you might take while using our services or interacting with our Website.

How We Use Your Personal Information

We process your Personal Information to:

  • Verify your identity.
  • Provide you with the Pale Blue Dawn Services, perform our contract with you, and otherwise carry out our obligations under and enforce compliance with our Terms.
  • Respond to communications from you (including complaints) relating to the Pale Blue Dawn Services.
  • Identify you when you sign in to your account and verify that your account is not being used by others.
  • Bill you and collect money that you owe us, including authorizing and processing credit card transactions.
  • Improve our Website and the Pale Blue Dawn Services.
  • Analyze usage of the Pale Blue Dawn Services or carry out research and analysis.
  • Identify potential customers who may wish to use Pale Blue Dawn Services.
  • Market our products to you, including electronically by email.
  • Tailor content or advertisements to you.
  • Protect and/or enforce our legal rights and interests, including defending any claim.
  • Comply with our obligations to our third-party service providers.
  • Comply with our legal obligations, including any notification and reporting obligations and any access directions imposed on us by a Government agency or regulatory authority.

We may also use Personal Information collected for such other purposes that are compatible with the original purpose described above, or that you otherwise consented to from time to time.

You can unsubscribe from any communications from us by contacting us as directed in any such communications.

We may also use and disclose de-identified information (non-Personal Information) as set out in this Privacy Statement and as we otherwise determine, provided that there is only a low risk that any person could be re-identified from the information.

Disclosing Your Personal Information

We may disclose your Personal Information to:

  • Other third parties for anonymized statistical information.
  • Service providers and contractors for purposes of: (1) performing functions on behalf of us, such as processing credit card transactions; (2) providing you with product offers, marketing or promotional materials through phone, text, or electronic and/or postal mail; and (3) tracking information generated through our Website or social media sites. Our vendors, partners, and third-party independent contractors are obligated contractually not to use or share your personal information for unauthorized purposes.
  • A person who can require us to supply your Personal Information (e.g., a regulatory authority or law enforcement agency).
  • As necessary to establish or exercise our legal rights, enforce our contractual rights, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities.
  • Third parties in connection with the sale, assignment, or other transfer of the business of our Website or the sale, assignment, merger, reorganization, or other transfer of our brand or company, provided that the third party agrees to adhere to the terms of this Policy.
  • Any other person or entity authorized and consented to by you.

Overseas Transfers

We utilize the services of entities located in various countries (including the United States, Canada, the European Union, Australia, and New Zealand). As a result, we may transfer Personal Information to parties located outside the United States. We will take reasonable steps to ensure that your Personal Information is handled securely and in accordance with this Privacy Statement, as well as applicable data protection laws. However, you acknowledge that some of these countries may not provide the same level of data protection as that afforded under U.S. law.

You consent to the rights of access, processing, and disclosure on the basis specified above.

How Long We Keep Your Personal Information

We will keep your personal information:

  • Until we no longer have a valid reason for keeping it.
  • Until you request us to stop using it.
  • For as long as required by applicable law.

When you delete your account, some information continues to be stored in backups.

Cookies and Analytics

We use optional analytics technologies to understand how visitors use our Website and to improve its content, performance, and usability. These technologies stay off unless you select Allow analytics in our cookie notice.

We store your analytics choice in your browser's local storage for six months so we can remember it. This preference is necessary to respect your choice and does not contain analytics data. You can change or withdraw your choice at any time by selecting Cookie settings in the footer.

Analytics providers

Google Analytics 4 (GA4): We use measurement ID G-RZ12GV5J0F to understand visits, sessions, pages viewed, and interactions with calls to action. GA4 may receive pseudonymous client and session identifiers, page URLs and titles, referring information, interaction events, browser and device information, and approximate location. Google receives an IP address when a request reaches its systems, but states that it does not log or associate the raw IP address with the Analytics user identifier. We keep advertising storage, advertising user-data collection, advertising personalization, and Google signals disabled in our Website configuration.

We use the standard GA4 account defaults: Google Analytics retains user-level and event-level data for two months, and resets the retention period for a user identifier when that user has new activity. This reset applies only to user-level data. The retention setting does not govern Google's standard aggregated reports.

Google processes Analytics data on our behalf to provide and maintain GA4. We use the standard account configuration without optional Google products and services data sharing or linked Google products. These account-level controls are separate from the advertising and Google signals settings disabled in our Website code. Read how Google uses information from sites that use its services and review the GA4 cookie details.

Microsoft Clarity: We use project ID v4zr3zc6pe to produce behavioral metrics, heatmaps, and reconstructed session replays. Clarity may receive pseudonymous user, session, and tab identifiers; page URLs and referrers; browser, device, language, and approximate-location information; interaction events such as clicks, taps, scrolling, mouse movement, resizing, and selections; diagnostic and performance events; and page-rendering information. Microsoft states that it acts as a controller for Clarity data. We send Microsoft an instruction that advertising storage is denied.

Microsoft normally retains playback data for 30 days. It may retain a limited sample of recordings, favorited or labeled sessions, click data, and heatmap data for up to nine months. Read the Clarity cookie details and the Microsoft Privacy Statement.

Cookies and browser storage used

Name Provider and purpose Maximum duration
pbd-cookie-consent-v1 Pale Blue Dawn local storage. Remembers whether analytics are allowed or rejected. Six months
_ga, _ga_* Google first-party cookies. Distinguish users and preserve session state. Six months, refreshed during visits while consent remains valid
_clck Microsoft first-party cookie. Persists a pseudonymous Clarity user ID and preferences for this Website. One year
_clsk Microsoft first-party cookie. Connects page views into a Clarity session recording. One day
_cltk Microsoft session storage. Identifies the current browser tab within a Clarity session. Browser session
CLID Microsoft third-party cookie. Identifies the first time Clarity saw the browser on any site using Clarity. 365 days
ANONCHK Microsoft third-party cookie. Indicates whether MUID is transferred to ANID, a cookie used for advertising. Microsoft states that Clarity does not use ANID, so this flag is set to 0. 10 minutes
MR Microsoft third-party cookie. Indicates whether Microsoft should refresh MUID. 7 days
MUID Microsoft third-party cookie. Identifies a browser visiting Microsoft sites for advertising, site analytics, and other operational purposes. 390 days
SM Microsoft third-party cookie. Synchronizes MUID across Microsoft domains. Browser session
SRM_B Microsoft/Bing third-party cookie. Identifies a browser interacting with Microsoft services and supports Microsoft identifier synchronization. 390 days

We deny advertising storage through Clarity. Microsoft states that this prevents Clarity from sharing data with Microsoft Advertising; Microsoft-managed cookies may still be used for operational identifier synchronization after you allow analytics.

Browser settings may shorten these periods. Provider behavior can also change, so the linked Google and Microsoft inventories are the most current source for provider-managed storage.

Recipients and international transfers

Analytics information is received by Google and Microsoft and may be processed by their affiliates and service providers. It may be processed outside your country, including in the United States. The providers state that they use applicable adequacy decisions, Data Privacy Frameworks, and Standard Contractual Clauses where required for protected international transfers. See Google's transfer frameworks and Microsoft Clarity's privacy information.

If you reject analytics, we do not load either provider. We do not collect clicks while analytics is off and send them later. If you withdraw consent after allowing analytics, we save the new choice, clear the analytics cookies we can control, and reload the page without the analytics providers.

You can also manage or remove cookies through your browser. For more information about browser controls, visit www.allaboutcookies.org.

Protecting Your Personal Information

We take the protection of your personal information seriously and we will take reasonable steps to keep your personal information safe from loss, unauthorized activity, or other misuse.

Our data is always transmitted securely over HTTPS, passwords are kept encrypted, and our database and software are regularly checked for any potential security issues.

Your Rights

You have the right to access your readily retrievable Personal Information that we hold about you and to ask for it to be corrected if you think it is wrong, or to be deleted.

If you are based in the European Union (including Switzerland and the United Kingdom) you also have the right, under the General Data Protection Regulation (EU) (GDPR), to:

  • In certain circumstances, have your Personal Information erased.
  • Restrict the processing of your Personal Information.
  • Move, copy, or transfer your Personal Information easily for your own purposes across different services in a safe and secure way.
  • Object to processing where we rely on our legitimate interests as the lawful basis for processing.

Please note that in certain circumstances we may refuse to respond to a rights request where we have the right to do so under the GDPR, for example, where a request is manifestly unfounded or excessive.

You can view more details around how we meet GDPR and any sub-processors on our GDPR page.

If you wish to exercise your rights under this Privacy Statement or any applicable data protection laws, you can do this by emailing our Privacy Officer at admin@palebluedawn.com. Your email should provide evidence of who you are and set out the details of your request (e.g., the Personal Information, or the correction, that you are requesting).

You can also remove the vast majority of information records from your systems from the account settings page. Use the "Delete Account" functionality and we will automatically delete the data we keep about you and your account. There may still be residual information such as error logs, emails, calendar invites, data backups, etc. that record some Personal Information about you (primarily email address, name, and any content sent via email). If you also require this information to be deleted, please contact our Privacy Officer (admin@palebluedawn.com).

Intended Audience of Website; COPPA Compliance

We are in compliance with the requirements of the Children's Online Privacy Protection Act ("COPPA"). We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. Children (under the age of 18) are not eligible to use the Website unsupervised, and we ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website or social media accounts. If you become aware that a minor has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy.

External Links

We may make available third-party applications through our Website and social media applications for your use. Links to such applications, any other websites included in this Site, or links on our social media accounts operate with privacy policies beyond our control. Unless otherwise indicated, once you have left our Site or our social media account, all use of information you provide is governed by the privacy policy of the other website's or social media account's operators. We are not responsible for any transactions that occur between you and a third-party website or social media account.

Contact Us

For further information about our Privacy Policy or practices, to make a request, please contact us using the details set out below: